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DENZA enters Malaysia with the Launch of the luxury electric DENZA D9


By PriceShop News February 20, 2025

DENZA, a premium sub-brand under BYD, has officially launched in Malaysia with the introduction of the DENZA D9, a luxury multi-purpose electric vehicle (MPV). Originally introduced in 2022, the DENZA D9 is designed to cater to both business and personal use.

Speaking at the launch event, Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, stated, “Today marks a momentous occasion for DENZA as we officially launch in Malaysia, offering an innovative vehicle that redefines luxury driving. DENZA not only offers cutting-edge technology but also provides sustainable benefits aligned with a vision of an emission-free future.”

Eagle Zhao, Managing Director of BYD Malaysia, emphasized the model’s blend of innovation and luxury, stating, “With the launch of our first model, the DENZA D9 is our first pure electric EV MPV that combines advanced innovation, elegant design, and luxurious features. We look forward to seeing Malaysians experiencing DENZA and its premium and cutting-edge technology features.”

The DENZA D9 is available in two variants: the DENZA D9 Advanced, which features a front-wheel-drive (FWD) system, and the DENZA D9 Premium, which comes with an all-wheel-drive (AWD) configuration. The vehicle is offered in three exterior color options—Arctic White, Cosmos Black, and Whale Sea Blue—while the interior is available in Beige and Brown.

DENZA D9 price in Malaysia

The DENZA D9 is now available in Malaysia in two variants: the DENZA D9 Advanced (FWD) priced at RM259,000 and the DENZA D9 Premium (AWD) priced at RM309,000.

Customers interested in experiencing the DENZA D9 can visit the launch event at The Landing, KL Base. Taking place from February 21 to 23, the event will feature various activities, including test drives, a showcase of DENZA’s technology, a VR showroom experience, and more. Visitors are encouraged to register in advance for a smoother experience. Register today at the provided RSVP link.

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    Honda and Nissan Begin Talks for Potential Merger, Eyeing Industry Leadership


    By Joshua LIN December 24, 2024

    Honda Motor Co. and Nissan Motor Co. have announced plans to enter formal discussions over the next six months regarding a potential merger. If successful, the union would create the world’s third-largest automaker, trailing only Toyota and Volkswagen in global sales. Mitsubishi Motors, a smaller Japanese automaker already in alliance with Nissan, will also participate in the talks.

    The move is seen as a response to increasing competition from Chinese automakers and the growing demands for innovation in vehicle electrification and intelligence.

    Honda, Nissan
    Image Source

    Strategic Goals and Challenges

    The potential merger aims to combine resources, enhance competitiveness, and enable the companies to better respond to rapidly changing market conditions and technological advancements. Joint research efforts have already begun, focusing on software-defined vehicle platforms and other foundational technologies.

    However, the talks come amid challenges for Nissan, which has faced financial difficulties since its split from Renault. Nissan recently reported a 94% drop in profits for the six months ending September and announced substantial cost-cutting measures, including workforce reductions and decreased manufacturing output.

    Possible Synergies and Industry Impact

    The proposed integration could offer significant advantages, such as standardized vehicle platforms, reduced development costs, and optimized manufacturing processes.

    Analysts suggest the merger could mark the beginning of a broader consolidation trend in the automotive industry, as legacy automakers strive to compete in an era of electrification and connected vehicles.

    Timeline and Next Steps

    Honda and Nissan plan to decide on the feasibility of the merger by January 2025. If realized, the integration would involve combining management resources, aligning supply chains, and integrating research and development operations. The companies have emphasized their shared commitment to delivering innovative and attractive products to customers worldwide.

    As talks progress, the automotive world will be closely watching the outcome of this potential game-changing partnership.

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