YouTube will make it easier to know if you’re watching AI slop

YouTube, the biggest video streaming platform around, has announced a couple of new features that will help users know when they’re watching content with AI in it.

The first will be more visible and simplified AI disclosure labels on videos, with YouTube now moving them to a more prominent position. For long form videos, the label will now appear directly below the video player, above the description section. As for shorts, the label will appear as an overlay on the video itself.

According to YouTube, they moved these labels around so that viewers can get the context they need at just a glance. This single label format will be used for all photorealistic or meaningfully AI-altered and AI-generated content on YouTube. However, for content that is unrealistic, animated or just slightly altered, viewers can find the AI tag disclosure in the expanded description section.

As for creators, YouTube is now introducing automatic AI detection for easier AI-generated content detection. To be clear, YouTube still needs creators to manually disclose if they use AI in their content or not. However, if they don’t but YouTube’s systems detect AI in use, YouTube will automatically apply a label anyway.

If creators think that their content was incorrectly identified as AI-generated though they can still updated the disclosure status in YouTube Studio. Nevertheless, disclosures will remain permanent in certain situations, such as content created via YouTube’s tools such as Veo or Dream Screen as well as content containing C2PA metadata that indicates they were AI generated.

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