Xiaomi, Oppo and Vivo slash 2026 smartphone targets as component crunch worsens
Chinese smartphone giants like Xiaomi, Oppo and Vivo are reportedly cutting their 2026 shipment targets once again as rising component costs and ongoing supply shortages continue to put pressure on the industry.
According to Nikkei Asia, Xiaomi has reduced its latest shipment forecast to around 95 million smartphones, down 30% from an earlier target of 135 million units. The company reportedly shipped around 170 million smartphones in 2025, meaning they only expect to ship around 55% of last year’s volume.
Sources familiar with the matter allege that Xiaomi is struggling to deal with worsening component shortages and higher production costs, which have disrupted its product roadmap. The company has also reportedly warned suppliers that its shipment target could be lowered further if supply chain conditions fail to improve.
The outlook isn’t much better for other Chinese brands. Oppo and Vivo have also reportedly revised their shipment targets to below 90 million units, while Honor has warned suppliers that it may struggle to maintain the growth momentum it enjoyed last year after shipping a record 71 million devices.
One component supplier told Nikkei Asia that a 15% reduction in shipments has become the new baseline among Chinese smartphone brands, with some customers cutting their forecasts by as much as 20% to 30% compared to the projections they shared at the end of 2025.
The shortages extend beyond memory chips, with smartphone makers also facing difficulties sourcing printed circuit boards and other key components. One industry manager said the uncertainty has made it difficult to plan products even for next year, as manufacturers still don’t know what components will be available in sufficient quantities.
Research firm Counterpoint Research now expects global smartphone shipments to decline by 14% in 2026, while IDC is forecasting a similar 14% contraction. IDC also expects Android smartphone shipments to fall by as much as 21%, although Samsung is seen as being in a stronger position thanks to its premium product portfolio and more secure access to memory supplies.
With no end in sight to the current trend, it seems that you might want to hold on to your current device for longer than expected, with new models set to be priced higher than ever, while availability isn’t guaranteed anymore.
Read more of our articles below!
