Samsung unveils 2025 Bespoke AI home appliances: A simple, smarter way to home living
Samsung Malaysia has officially launched its 2025 Bespoke AI lineup, ushering in a new era of smart home appliances that deliver advanced intelligence, energy efficiency, and seamless integration into connected lifestyles. The new range includes the Bespoke AI Side-by-Side Refrigerator, Top Load Washer, and Jet Ultra Vacuum Cleaner, all designed to elevate everyday living through cutting-edge AI-powered technology, built with SmartThings connectivity, Bixby voice control, and Samsung Knox Security.
Bespoke AI Side-by-Side Refrigerator: Smarter, personalized food storage
The 2025 Bespoke AI Side-by-Side Refrigerator (594L) features a modern design with a 9-inch AI Home LCD screen, enabling seamless control across Samsung devices. Through Bixby voice commands, users can manage tasks, access recipes, take calls, play music, and more via SmartThings Food Management.
Key features include:
- Auto Open Door sensors for effortless access when your hands are full.
- AI Energy Mode for up to 10% energy savings, tracking real-time energy usage and optimizing performance.
- Built-in UV deodorizer and filter to maintain a fresher, odor-free interior.
This smart refrigerator brings AI convenience to food management, enhancing everyday kitchen experiences.
Bespoke AI top load washer: Intelligent, efficient laundry
The Samsung Bespoke AI Top Load Washer (available in 13kg–21kg) simplifies laundry with three core AI features:
- AI Wash: Automatically detects fabric type and load weight to adjust settings.
- AI Energy Mode: Cuts energy use by up to 20% with optimized algorithms.
- AI Vibration Reduction Technology Plus (VRT+™): Minimizes noise and vibration for a quieter wash.
Integrated with Ecobubble, BubbleStorm, and Dual Storm technology, the washer ensures deeper fabric care, faster wash times (up to 2.5x quicker), and up to 25% less energy and 13% less water usage. With SmartThings compatibility, users can control and monitor laundry remotely.
Samsung backs this appliance with a 20-year warranty on the Digital Inverter Motor, offering long-lasting performance and peace of mind.
Bespoke AI Jet Ultra: Samsung’s most powerful cordless vacuum
Introducing the Bespoke AI Jet Ultra, Samsung’s most advanced cordless stick vacuum cleaner. Delivering a powerful 400W suction through its HexaJet Motor, this vacuum is designed to tackle even the toughest messes.
Top features include:
- AI Cleaning Mode 2.0: Adapts suction based on brush load and air pressure across six environments.
- Up to 100 minutes of cleaning in Min mode on a single charge.
- Multi-layered Filtration System with 99.999% fine dust capture, including HEPA-grade filtration for improved air quality.
With built-in Wi-Fi and SmartThings connectivity, users can monitor performance remotely, while the on-device LCD screen displays real-time alerts and notifications.
Enhanced data security with Samsung Knox
Samsung’s trusted Knox Security ensures data protection with multi-layered security across the new lineup. For the first time, Knox Vault is included in home appliances, securely storing sensitive information.
To future-proof against quantum threats, Samsung has incorporated Post-Quantum Cryptography (PQC) within Knox Matrix Credential Sync for screen-equipped devices. Through SmartThings Home Care, Samsung uses AI to detect appliance issues and enable remote diagnostics, enhancing reliability and convenience.
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