Lee Zii Jia signs as official LG Electronics Malaysia brand ambassador

Local badminton ace and reigning World Champion Lee Zii Jia signs on as official brand ambassador for LG Electronics Malaysia. The official signing took place at Le Méridien Hotel in Petaling Jaya at noon.

The partnership is an expansion of Lee Zii Jia’s ambassadorship for LG Electronics Malaysia. Lee Zii Jia was once the ambassador of LG PuriCare, a sub-business unit under LG Electronics Malaysia. Today, he represents the face of the LG Brand as a whole. This includes LG Electronics’ broad line of Home Entertainment and Home Appliance products.

“We are delighted and honoured to welcome Lee Zii Jia into the LG family, as the newly appointed LG Brand Ambassador. His passion, perseverance, and commitment to pursuing his dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence,” said Justin Choi, Managing Director of LG Electronics Malaysia in a press release.

In the same press release, Lee Zii Jia expressed “I am both grateful and honoured to be joining hands with LG to lead the lifestyle that I want, and one that will undoubtedly boost my professional life as well.”

Through this collaboration, LG hopes to raise awareness on their cutting-edge product’s that encompasses an extensive range of Home Appliances, Home Entertainment, and LG PuriCare, among others.

The qualities a prolific badminton superstar in Lee Zii Jia brings will undoubtedly propel LG Electronics’ already reputable name skyward.