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Chinese New Year Ads to get you in the festive mood (2023)


January 20, 2023

Red lanterns, lion dances, delectable cookies, and sales sales sales! Chinese New Year is officially in full swing and we’re here for it. If there’s one other thing that encapsulates the swelling anticipation, it would undoubtedly be the upswing of Chinese New Year ads. It’s also the only time we won’t rush to press the ‘Skip Ad’ button.

Whether you’re unfazed by the celebrations or quaking with excitement, these Chinese New Year ads will mark the festive season with a tingle in your heartstrings.

RHB Chinese New Year 2023: A Clean Start

Inspired by the compassion of hairstylist Lex Low, this Chinese New Year ad sheds light onto Lex’s charitable social work in giving free haircuts to marginalized communities.

Quote: “Progress happens when we help transform old mistakes to new beginnings.”

Torn | Chinese New Year 2023

This ad from Taylor’s University was produced by creative production house Imagineers Film (@imagineersfilm), a key figure in the team being Youtuber Reuben Kang. Before you watch this just…..prepare some tissues, okay?

Quote: “May love and learning be your greatest prosperity this year.”

HLB CNY 2023 – A Life of Kaya #itsaboutyou

The values of sacrifice, persistence, innovation, and legacy rolled into one beautiful short film. If you love the retro feel of the 80s, you’ll enjoy the cinematics of this ad for sure.

Watsons CNY 2023 – Happy Beautiful Year! 十全十美,过靓年

Watsons has a reputation of being inventive with their ads in recent years, and this is no different. Humor and wit delivered by a range of star-studded casts, Watsons have banked on the unconventional and delivered yet again.

Grandpa’s Biggest CNY Wish | 阿公最大的心愿

The next time someone scolds you for taking too much photos, show them this okay? This McDonald’s advertisement touches on the importance of understanding and remembrance.

Quote: “When our family is harmonious, we prosper.”

Us lucky Malaysians are fortunate to have such talented scriptwriters and videographers to bring these ideas to life. Advertisements such as these surely set the mood and get the festive season going.

We wish all our readers a Happy Chinese New Year and a safe trip back home!

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