PRISM+ appoints Jonathan Wong as CEO, founder Jonathan Tan becomes Executive Chairman

PRISM+ has announced the appointment of Malaysian-born Jonathan Wong as its new Chief Executive Officer, marking a new leadership chapter for the fast-growing consumer electronics and home appliances in Southeast Asia.

The leadership transition will also see PRISM+ founder Jonathan Tan move into the role of Executive Chairman, where he will focus on long-term strategy, research and development and future product innovation.

PRISM+ first entered the Malaysian market in 2020 and has since expanded rapidly, gaining popularity for offering high-performance TVs, monitors, and home appliances at competitive prices. The brand has maintained consistent double-digit year-on-year growth in Malaysia, while steadily expanding its product ecosystem to include air conditioners, washers, vacuums, and other smart home appliances.

In his new role, Jonathan Wong will oversee PRISM+’s Asia Pacific operations, including business and distribution strategy, product development, and overall company performance. Prior to joining PRISM+, Wong held leadership roles at Uber, CloudKitchens, and Habyt, and previously worked in investment banking and management consulting across the APAC region.

“PRISM+ has always stood for quality, trust, and accessibility — a Singapore-born brand built on the belief that world-class technology should be within everyone’s reach.

Working with Jonathan Wong, I’m confident PRISM+ will continue to deliver exceptional value to households everywhere.” – Jonathan Tan, Executive Chairman of PRISM+

With his experience in scaling high-growth technology and consumer businesses, Wong is expected to lead PRISM+’s next phase of expansion while strengthening its position as a leading smart home technology brand in the region.

As PRISM+ continues to grow, it remains committed to its core philosophy of delivering premium technology with strong value, backed by comprehensive warranties and reliable after-sales service to make smart home living more accessible to households across the region.

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