Indian brand BoAt enters Malaysia with affordable earbuds and power banks

For those in the market for a brand new pair of earbuds, there’s a new option for y’all. Indian audio and gadgets brand BoAt have debuted in Malaysia, as they seek to scale up its own business with new markets.

BoAt might not be a familiar brand for most Malaysians, but it’s actually pretty huge in its home market. It’s not only the number one audio and wearables brand in India, but the sheer volume of products it pushes also means that, based on data from IDC’s 2024 report, it’s actually the third biggest consumer audio brand in the world too. A lot of their products are in the affordable range too, with plenty under RM100 and even more between RM100 and RM250.

BoAt will be focusing its initial push into Malaysia via Shopee for now, with official stores on Lazada and TikTok Shop to follow soon. As part of this launch, BoAt will be carrying their power banks and wireless earbuds for the time being.

Their premium Nirvana earbuds lineup features the Nirvana Ivy Pro at the top, which has 52dB adaptive hybrid ANC and Dolby Atmos spatial audio with head tracking. That’s complemented by the Nirvana Ion 4 Wireless, focused more on all day casual use with a claimed battery life of up to 120 hours. As for power banks, the BoAt EnergyShroom PB400 packs 22.5W two-way fast charging and multi-device support via three output ports.

We’re always curious about new products in Malaysia of course, and so we’ll be checking out some of BoAt’s devices too; stay tuned for more on that.

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