Haier Malaysia Celebrates 7th Global Fans Festival with Pop-Up Event at Pavilion Bukit Jalil
Haier Malaysia is celebrating its 7th Global Fans Festival with a large-scale pop-up experience at Pavilion Bukit Jalil – The Piazza from 17 to 21 December 2025. Covering 2,600 square meters, the activation highlights Haier’s latest home innovations through interactive activities and product showcases. Visitors can take part in sports mini-games, learn about smart living appliances, and win Haier-branded gifts throughout the event.
At the centre of this year’s festival are five key smart home appliances that Malaysian consumers can explore. Among them is the Space Fit Refrigerator, which features a space-saving design optimised for modern kitchens. The L+ Series Washer-Dryer offers an all-in-one cleaning solution, while the UV Cool Color Air Conditioner is designed to deliver efficient cooling with added hygiene through UV-based technology.
The M80 QD-Mini LED TV is also on display, featuring Quantum Dot Mini LED technology for enhanced contrast and colour. Lastly, Haier gave an early preview of an upcoming triple-drum washing machine, which is expected to expand the brand’s washing capabilities for larger households.
The festival includes live demonstrations, creator-led activations, and share-and-learn sessions to help consumers understand how Haier’s appliances fit into a smart, connected home. The event theme, “Champion Your Haier Life”, reflects Haier’s mission to deliver innovation with purpose — inspired by the discipline and performance of champion athletes.
Haier’s global presence and local goals
In their press presentation, Haier claimed to have maintained the No.1 position in Euromonitor International’s Global Major Appliances Brand Retail Volume ranking for 16 consecutive years. The brand is also noted as the only IoT ecosystem brand in Kantar’s BrandZ Top 100 Most Valuable Global Brands for seven years running.
Locally in Malaysia, Haier aims to reach an 11% market share and 93% brand awareness in Malaysia, with premium products contributing to over 38% of total sales.
Haier Promotions at the Fan Festival
All featured Haier products showcased during the Fans Festival will be available through official Haier Malaysia retail partners and online platforms including Haier Malaysia’s official Shopee and Lazada stores.
As part of the promotion, customers who spend a minimum of RM5,000 on Haier products during the event will be eligible to receive exclusive Liverpool FC jerseys, while stocks last. Entry to the event is free, and the pop-up experience runs daily until 21 December 2025.
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