CelcomDigi Unveils Life Stores with Samsung and Disney Zones
CelcomDigi has officially opened its new flagship retail concept, Life, with two locations at The Gardens Mall and Sunway Pyramid. The Life stores are designed as experiential hubs where visitors can explore the latest advancements in connected living.
Each store spans 3,500 square feet and features over 20 partners, creating a “store-within-a-store” layout. Two global brands, Samsung and Disney, are key collaborators, each with dedicated spaces aimed at showcasing smart technology and content experiences.
The Samsung zone, called The Stage, allows customers to engage with the latest Samsung products, including wearables, smart home appliances, and fitness technology. A standout feature here is the “Endless Aisle” — a large interactive wall display that enables product browsing and instant purchases.
Meanwhile, the Pixar Connect Lounge, developed in partnership with Disney, offers a family-focused area inspired by popular franchises such as Toy Story and Marvel. The lounge includes tablets preloaded with Disney-themed interactive activities and also provides access to merchandise from DisneyStore.asia.
Image Credit: Siakap Keli
CelcomDigi’s Chief Executive Officer, Datuk Idham Nawawi, said, “Our Life stores bring together the best in connected technology and content all in one experiential space for customers to comfortably discover and adopt smart solutions for everyday living.
Working with visionary partners like Samsung and Disney, this concept reflects our commitment to make connected living more accessible, and to being a brand that Malaysians can trust and rely on in this age of digital-everything.”
The Life stores are now open to the public at The Gardens Mall and Sunway Pyramid. Grand opening events will run from 16 to 20 July at The Gardens Mall, and from 23 to 27 July at Sunway Pyramid.
During these periods, customers can enjoy a range of promotional offers, including discounts on selected accessories, purchase-with-purchase deals starting from RM1, and free gifts for the first 100 customers at each location.
CelcomDigi customers are also eligible for 15% discounts on Samsung’s Endless Aisle purchases, with an increased discount of 30% for those using Samsung devices on CelcomDigi’s network.
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