Apple Will Pay $1 Billion Per Year to Power Next-Gen Siri With Google’s 1.2 Trillion-Parameter AI Model
Apple is reportedly planning to use Google’s 1.2 trillion-parameter Gemini artificial intelligence model to upgrade its Siri voice assistant, according to a report from Bloomberg News. The move signals a major step in Apple’s efforts to catch up in the fast-evolving AI race dominated by Google and Amazon.
Apple and Google Finalize $1 Billion AI Partnership
After months of evaluation, Apple and Google are said to be finalizing an agreement that would allow Apple to license Google’s Gemini model for around $1 billion per year, Bloomberg reported. This temporary partnership will help power the next generation of Siri until Apple’s proprietary AI systems are ready for launch.
The Gemini model’s 1.2 trillion parameters—a measure of an AI system’s size and complexity—vastly exceed the capabilities of Apple’s current AI infrastructure, promising a major leap forward for Siri’s performance.
Siri’s Struggle to Compete in the AI Race
Since its debut in 2011, Siri has faced growing criticism for lagging behind rivals like Amazon Alexa and Google Assistant, particularly in handling complex, multi-step requests and integrating seamlessly with third-party apps. Google declined to comment on the reported deal, while Apple has not yet responded to media inquiries.
Bloomberg’s report emphasized that this collaboration is separate from earlier talks about integrating Google’s Gemini chatbot directly into Siri. The new deal will not bring Google AI search features into Apple’s operating systems. Instead, the focus remains on enhancing Siri’s natural language understanding and response accuracy.
Apple’s AI Roadmap Faces Delays
In March, Apple announced that its AI improvements for Siri would be delayed until 2026, without providing a specific reason. Meanwhile, competitors have rapidly introduced advanced AI capabilities into their voice assistants. Google integrated Gemini into its Assistant in 2024, and Amazon launched an AI-driven overhaul of Alexa earlier this year.
Apple has also undergone major internal restructuring to reinvigorate its AI strategy. Following months of delays, CEO Tim Cook reportedly lost confidence in AI chief John Giannandrea’s ability to deliver results. Leadership of Siri has since shifted to Mike Rockwell, signaling a renewed push to accelerate Apple’s AI development.
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