The AirPack Is a Giant AirPods-Shaped Backpack That No One Asked For
Why on earth anyone would want a giant AirPods-shaped backpack, I don’t know. But we’re in 2025, and anything goes, it seems. At least, that is the case for New York City-based lifestyle brand Bravest, which has just announced its latest AirPack backpack.
The AirPack is just about the easiest backpack to describe to anyone: just imagine the AirPods case blown up about a hundred times, and slap on two shoulder straps. We’re not sure if anyone would actually want this as a piece of utility equipment. It looks irritatingly loose, clunky, and inconvenient—not to mention odd. Perhaps it’s something that belongs in the far reaches of the fashion world that this editor will never understand.
If you need specifics, the AirPack is a whopping 44 liters. Inside, it fits two elongated interior pouches that slip into their own separate chambers – much like the earbuds of the AirPods. Bravest says there’s also a laptop sleeve, though they did not mention which laptop size it’s meant for. Or maybe they didn’t need to. The AirPack is huge, and an 18-inch would likely slip in comfortably.
Despite its familiar shape and Apple-coded name, the AirPack has no connection whatsoever to the inventors of the AirPods themselves. In fact, the logo on the AirPack is not a half-bitten apple, but that of a half-bitten pear. It has the qualities of knock-off luxury brands sold in the pasar malam, where clever wordplay and typography turn Rolex into Relax, or Lacoste into Lowcost.
Bravest is a legitimate brand, though. So the tongue-in-cheek move is certainly one way to capture an audience.
The AirPack will launch in the US on 25th July, and will cater mostly to that region. We highly doubt it will ever make its way here – or that you would even want it.
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